TIME Magazine takes Shift for a spin

It’s a great time to be here at Shift. We just announced our Series B, have continued to hire smart and talented people, and feel confident in our product.

We’re using technology to fix a broken system, from the bottom up, and are providing an exceptional customer experience.

TIME magazine agrees. Check one reporter’s experience with Shift here.

I’ve also included some excerpts below:

Like other new-economy players, Shift is not interested in owning things. They don’t ever hold the titles to the cars that they help sell — much like Airbnb does not own deeds for the charming bungalows that their guests book. No one working there has a dealer’s license and no one is paid on commission. In fact, having previously been a car dealer is sure way not to get hired.

And

On the buying side, Shift is pushing the convenience angle hard. All an interested party has to do is go on their site, peruse the listings and request a test drive. An enthusiast will bring the car to wherever they are in that local market — though some enthusiasts have driven up to two hours away — in as little as 45 minutes, for nothing and with no catches. When I made a request, which they get more than a dozen of each day, an enthusiast named Ed Yuen brought a black-on-black 2013 Porsche Cayenne to my office and let me tool around town pretending to be a Secret Service agent for a good hour (while covered by their insurance policy). He didn’t pressure me, in part because he’s paid hourly. Had I decided to buy it, as about one out of five Shift customers does on the spot, I would have been assured it was in good shape and given a seven-day window to return the car.


George Arison, Co-founder & CEO

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