How to Sell Your Car on Craigslist — Part I

old VW Bug with For Sale sign

Looking to sell your car on Craigslist? There’s a reason it’s so popular — it attracts a large number of car shoppers and you can generally get more for your car than what a dealership will offer you. It isn’t always seamless, and can be downright dread-inducing if you don’t know what you’re doing. But is IS possible to avoid the stereotypical hassle and cash your check in fast. Here’s how.

Step 1: Decide How Much To Sell Your Car For
The price is a primary search criteria for any buyer, so you’ll want to pick a number that reflects your car’s worth but will attract reasonable buyer inquiries relatively quickly. This is one of the most critical factors to selling your car. There are many ways to go about determining it, but the quickest is to visit the Kelley Blue Book (KBB) website.

(Bear in mind: KBB doesn’t factor in your locale or compare live listings, so a second opinion might be a good idea.)

Once you have some figures in hand, consider your urgency, willingness to negotiate, and the car’s condition to arrive at your listing price.

Step 2: Wash Your Car
Every buyer is going to want to see pictures of the car, so before you do that, let’s get your ride looking as presentable as possible. This is important to do to sell your car quickly.

Basic car wash or a full exterior detailing? Generally speaking, how good your car looks will have an impact on how much you can sell it for, and you’ll often make up the cost of the detailing in the sale price. Ultimately, how you clean your car is up to you, but get it spic-n-span before moving onto step 3.

Step 3: Photograph your vehicle
This is one of the most important but overlooked steps when you go to sell your vehicle. Done well, good photos show off your car in its best possible light. They help set proper buyer expectations, and they make it easier to establish trust.

  • Exterior – Start by shooting the exterior in good daylight. Get multiple angles of the exterior and try not to get too high or too low. Hold the camera at a medium height and frame the car well.
  • Dents and flaws – It may be counterintuitive to take highly detailed photos of damage, but they’ll make sure the buyer knows exactly what they’re buying. If you avoid them, it’s only ammo for the buyer to negotiate during the test drive, so save yourself some time and hassle and capture the dents, tire wear, and paint chips.
  • Interior – Get good shots of the driver’s view and don’t forget the odometer and dash. Don’t forget the trunk area, which is often an important buyer consideration. Get some detail shots of the fabric or leather, as well as interesting interior highlights.

What’s My Car (Really) Worth? The Mushy, Inexact Science of Car Pricing

Step 4: Write an Awesome Description
Paired with your awesome photos, a good description and title is going to help your car stand out from the pack and ultimately sell your car faster. In the title, Craigslist will add the price and location automatically, so you should start your title with your car’s year, make, and model.

For the description, keep it skimmable. Use bullets and break out the basics (mileage, interior/exterior colors, engine details and horsepower) from the detailed features and options. Include a paragraph on its general condition, why you’re selling the car, how you used it, and accepted method of payment (cashier’s check is recommended). Feel free to apply your creativity here, but avoid writing too much.

Step 6: Create the Listing
Now you’re all set to introduce the world to your car. Head over to Craigslist.org, select your geography, and click post to classifieds > for sale by owner > cars & trucks > your neighborhood to get the process started.

Insert the title and description you’ve already written, and fill in the rest of your car’s details. Select CL mail relay (which won’t make your email public) and click publish (it costs $5 dollars).

Congratulations, you did it! Let the test drives commence.

Read PART 11: Test drives & sale