A little more than two years ago, my cofounders and I embarked on a crazy mission to change one of the worst consumer experiences out there: car buying. We ran our tiny operation from the sidewalks and parking lots of San Francisco with a firm belief in customer experience and fueled by good faith.
Nobody wants to buy a lemon. That’s why from day one, we knew that a big part of adding value to the peer-to-peer car market was providing greater transparency into a car’s condition. From that goal, we’ve developed an entire 200-point inspection to identify and repair wear & tear to make sure every car we list is as safe and reliable as possible.
By George Arison, Shift CEO
In 2011, I tried to buyout a lease on my lovely Saab. What should have been an easy task turned into a runaround between my dealer and my bank. The painful process helped me realize what now seems obvious: almost every step of buying or selling a car asks the customer to work around the process. Shouldn’t it be the other way around?