A little more than two years ago, my cofounders and I embarked on a crazy mission to change one of the worst consumer experiences out there: car buying. We ran our tiny operation from the sidewalks and parking lots of San Francisco with a firm belief in customer experience and fueled by good faith.
Nobody wants to buy a lemon. That’s why from day one, we knew that a big part of adding value to the peer-to-peer car market was providing greater transparency into a car’s condition. From that goal, we’ve developed an entire 200-point inspection to identify and repair wear & tear to make sure every car we list is as safe and reliable as possible.
By George Arison, Shift CEO
In 2011, I tried to buyout a lease on my lovely Saab. What should have been an easy task turned into a runaround between my dealer and my bank. The painful process helped me realize what now seems obvious: almost every step of buying or selling a car asks the customer to work around the process. Shouldn’t it be the other way around?
District of Columbia, we’ve arrived. Shift is ecstatic to announce the opening of our first East Coast branch–and we couldn’t think of a better place to kick things off than in our nation’s capital. It makes perfect sense: cars are undeniably American. Cars are what Shift does. DC is America. Shift is in DC. See what we did there? It was meant to be.