Helping Essential Workers During the COVID-19 Crisis

We know many of you, especially essential workers, still need safe, reliable, and affordable transportation while this crisis continues. We also recognize just how many people in our community have been adversely affected by it already. And with the current restrictions in place, Shift is for many people the only way to test drive and buy a car directly online right now, and will be for the near term. 

We want to help. That’s why we’ve created the Essential Workers Program and the Community Pricing Initiatives to help you get back on the road in the meantime.  

How does the Essential Workers program work? 

This program is intended for customers who are considered essential and frontline workers during the coronavirus including grocery store staff, utilities operators, government employees and medical professionals. If you feel you fit the description, please let your Shift representative know at the time of or before your appointment and they will confirm your discount status. 

This program will apply to cars both for local test drive appointments and cars purchased online, and will continue for as long as strict public health directives are in place. (Subject to change.)  This is an honor system, and will operate on a discretionary and availability basis, so please be advised that we cannot guarantee your discount status until your appointment. 

Here’s what services Shift is offering during the coronavirus closures

What is the Community Pricing Initiative? 

While Shift is one of the only places open on the market right now to buy a car, we recognize that many people in our communities have been adversely affected by the crisis. So we created a special, temporary price adjustment to give those in need an opportunity to buy cars at a discounted price. This is a first-come, first-served offering on vehicles currently available. The temporary pricing has already gone into effect, so the list price you see on a car’s vehicle listing page has been updated with the lower price.

Please let us know how else we can help. We’re all on this road together.

 

Stay safe,

Shift

Coronavirus Impact on Business: How We’re Dealing With It As Startup Founders

The ones who survive this are the ones who act decisively

The coronavirus impact on business the world over has already been monumental. As it has for almost everyone else across the country, the ongoing pandemic has had a huge impact on Shift, our employees, and our customers. The entire auto industry — indeed many industries — is facing lower demand across the board right now.

The Shelter-In-Place orders as well as the economic crisis that has developed as a result of the outbreak has forced us to take extremely difficult steps to ensure our company’s long-term durability.

We have had no choice but to furlough or reduce hours of close to 50% of our operations teams across the business. We have been able to ensure that furloughed employees will receive Shift’s excellent health benefits, and no employee has been furloughed because of sickness.

Additionally, we’ve had furloughs on the corporate level, while all of our salaried employees will be taking a 25% reduction in salary for at least eight weeks, though the timeline of this will be assessed as this crisis continues.

Taking these measures breaks our hearts. However, we are decisively taking these serious actions now to position Shift to weather this storm and come through it stronger. We extend our deepest sympathies and gratitude to the furloughed employees, some of whom volunteered, and we hope that all will return to Shift once we’re through these difficult times. As this crisis environment continues and we assess demand, it is possible we have to go further than this, but we hope to see higher demand than we had anticipated. If this happens, we would be able to bring our team members back to work. We are hopeful Congress passes the Keep Workers Paid Act quickly, and that measures in this legislation would allow us to reassess some of the steps we have been forced to take.

The Steps Shift is taking on COVID-19

Six years ago, Shift invented the concept of allowing a customer to shop for a car online, have a test drive delivered to them at their house, and complete the purchase fully digitally. We also offer the functionality to sell their car fully online. We are confident in Shift’s resilience and fortitude to continue serving customers over the long term because of these unique features. In the current environment, we believe that the need for privately-owned transportation options will increase dramatically, while demand for used cars will jump substantially (coupled with fall in demand for new cars). As a company, we will do everything we can to service customer needs through our test drive and purchase delivery capabilities.

We are currently living through a situation that is totally unprecedented. These times have also brought out the best of who we are as a team. We are encouraged by the stories of Shift employees looking out for each other, be it through covering shifts for a coworker who has to stay home to take care of their children, or the innovative practices we are adopting to ensure the health and safety of our colleagues and customers.

We want to thank our customers for bearing with us during uncertain times. We will do whatever we can to continue giving everyone safe access to reliable transportation throughout this period.

And we want to thank our employees for their continued hard work, adaptability, and dedication to their teammates, to our customers, and to the business.

Together, we’ll get through this.

Toby Russell & George Arison

Co-CEOs, Shift

A Message from Shift Co-CEOs on COVID-19

Like many of you, we’ve been closely monitoring the developing situation around the coronavirus (COVID-19) outbreak and have been impacted by it. We recognize that transportation needs will continue as this crisis unfolds and are as committed as ever to helping you get where you need to go. 

The health and safety of our employees and customers is a top priority, and we want to take a moment to let you know what we’re doing to help.

For the time being, we’ve made the difficult decision to close some of our physical hubs to any customer visits. However, you can still buy a car with us without leaving your driveway.

Here’s what you can do:  

  • Shop online: We’ll bring the car to your home to test drive (virtual test drives are also available). *UPDATE: In support of social distancing, we are now offering No-Contact Test Drives. Your Shift Concierge will bring the car to you, wipe down the car and keys, and then hand it off to you to take it for a spin. 
  • Purchase online: We’ll drop the car off and waive shipping fees during this time.
  • Sell us your car: We’ll come to you to evaluate it.

In addition, we’ve implemented the following procedures for the safety of our customers and staff:

  • Monitoring ongoing updates on COVID-19 from public health officials.
  • Following recommendations for reducing the spread of germs, including frequent, sustained hand-washing and using hand sanitizers. Our Car Concierge team will refrain from shaking hands or other close-proximity interactions. 
  • Disinfecting all vehicles before and after each test drive and frequently touched surfaces at our gated storage facilities multiple times per day — that includes things like common use areas; all car keys and iPads; and car door handles and steering wheels. 

Finally, we want to give a special thanks to our Car Concierge team who are going above and beyond in continuing to serve those customers in need of transportation options. 

We hope these measures and services can help alleviate some of the stress and burden during this time and encourage you to reach out if there’s anything further we can do.

Thanks as always for working with us. 

Toby Russell & George Arison

Co-CEOs

We Expanded our Coverage Area

We know that selling a car is a big decision, which is why we emphasize a great seller experience. At Shift, there are no shady deals and no negotiation hassle. We take care of the legwork and get you a better price, which frees you up to live your best life. We’re excited to announce that we are bringing our delightful seller experience to even more areas in Northern and Southern California.

Continue reading “We Expanded our Coverage Area”

Announcing Our Latest Fundraise

It was just a little over three years ago that we sold our first Shift car in San Francisco. Since that time, we’ve become the number one used car seller in the Bay Area, grown our team by 100x, and expanded to several new markets. It’s been a wild ride.

And thanks to some recent financing by leading investors, we’re in it for the long haul. Last month, BMW iVentures, DCM, G2 Ventures, Goldman Sachs, and Highland Capital invested more than $38 million in Shift’s Series C. To date, we have raised more than $110 million. Continue reading “Announcing Our Latest Fundraise”

Congratulations Minnie!

It was just three years ago this month that our team sold our first car using a new platform we were creating, and boom: Shift was born. But things were a lot different back in 2014. We were working out of my apartment living room and parking cars on the street (or in the Costco parking lot), and doing the sales ourselves, all because we had this crazy idea about transforming the used car industry. Needless to say, it was a wild first couple of months.

Since that time, we have become the largest used-car seller in the Bay Area, built an incredible team, expanded to new markets, brought on board great investors, and have thousands of happy customers. It’s an awesome time for Shift and we are all incredibly bullish about where we are headed. Continue reading “Congratulations Minnie!”

Calculate the cost of your car

One of the most common discussions we have with customers deals with matching the right car to a given budget. It can be tough! We’ve seen cars that cost less than $10k, one car that cost $138k, and thousands of cars in between.

To help you better calibrate your car budget and get a better sense for the Shift inventory that matches it, we’ve created a quick and easy car loan calculator. Continue reading “Calculate the cost of your car”

Interactive Condition Report Now Available on All Vehicle Detail Pages

At Shift, we want a car’s detail page to be a virtual window into its heart and soul. To do that, we need to first give you all the information that’ll help you decide whether to schedule a test drive.

That’s why we just made a few changes to Shift’s vehicle detail pages that’ll make it easier for you to preview the condition of any car.

See the new vehicle detail page > Continue reading “Interactive Condition Report Now Available on All Vehicle Detail Pages”