At Shift, a foundational belief is that the used car market is local and that customers need to see, feel, and smell a car before they are comfortable buying one.
With this belief in mind, one of our core value propositions is we will meet you where and when you want us to, and when we meet we are able to do all things a traditional dealer needs to do in order to sell you that car from the comfort of your driveway.
Delivering this core value proposition may seem simple — companies have been doing field sales for ages — but to do it delightfully, efficiently, and at scale with vehicles is a tough problem. Here at Shift, we call the system that coordinates all of this the Logistics Platform, and its main responsibilities are to:
Model customer demand and manage our availability
Monitor and adjust operational schedules
Enable the field sale
We’ve built parts of the system so far, and have grand plans for the rest, so let’s dig in and see what these responsibilities really entail.
It was just a little over three years ago that we sold our first Shift car in San Francisco. Since that time, we’ve become the number one used car seller in the Bay Area, grown our team by 100x, and expanded to several new markets. It’s been a wild ride.
And thanks to some recent financing by leading investors, we’re in it for the long haul. Last month, BMW iVentures, DCM, G2 Ventures, Goldman Sachs, and Highland Capital invested more than $38 million in Shift’s Series C. To date, we have raised more than $110 million. Continue reading “Announcing Our Latest Fundraise”
Even if you never drive and text, you only have to be asked so many times “do you want me to help you DJ/navigate?” by your passengers before you know you still might have a behind-the-wheel device usage problem. As a chronic (and embarrassed) checker of directions and changer of tracks while driving, I was immediately attracted to Navdy for its potential to make me a safer driver.
It was just three years ago this month that our team sold our first car using a new platform we were creating, and boom: Shift was born. But things were a lot different back in 2014. We were working out of my apartment living room and parking cars on the street (or in the Costco parking lot), and doing the sales ourselves, all because we had this crazy idea about transforming the used car industry. Needless to say, it was a wild first couple of months.
Okay, we admit it, we’re big fans of Turo. They make owning a car just a little bit more feasible and several of us at Shift use their service—a platform that allows car owners to rent out their cars—to make a little side income.
We gave away a car for the first time last Thanksgiving and weren’t sure how it would go. We did it in the spirit of the season to thank our customers for making Shift the largest seller of used cars in the Bay (we’re still really grateful for that, thanks again to everyone who’s worked with us.) It turned out great, and the peak driving season of summer is now here, so we’re doing it again.