Santa Monica, CA, August 18, 2014 – SHIFT (www.SHIFT.com), the leading marketing software company for social advertisers, today announced the hire of agency veteran Andrea Wolinetz as Vice President of Agency Partnerships. With nearly a decade of digital marketing experience, Wolinetz will work to grow SHIFT’s senior-level partnerships with agencies and drive further adoption of SHIFT’s Open Marketing Cloud. Wolinetz will be based in SHIFT’s New York office.
Wolinetz most recently served as Managing Director of Connected Platforms at PHD, which won most successful media network at the 2014 Cannes Lions International Festival of Creativity and has 80 offices around the world. At PHD, she oversaw the ongoing growth and expertise of PHD’s capabilities in social media, search, mobile and gaming and analyzed the interconnectedness between social, mobile, search, gaming and all other media channels. Her clients included Carnival Cruise Lines, Ferrero Rocher Brands, GlaxoSmithKline and HBO. Prior to PHD, she was a partner and group director at MEC Global, an agency working with leading advertisers in 93 countries.
"Andrea is one of smartest people in digital advertising. Her experience working with agencies and her understanding of the social media landscape will help SHIFT continue to build the best technology for our agency partners," said James Borow, co-founder and CEO of SHIFT.
“I’ve spent many years helping brands build and execute their marketing programs, in some cases not as efficiently as they could have been due to lack of technology and education,” said Andrea Wolinetz. “I’m excited to join one of the leaders in the marketing software space and begin to combine my knowledge of the agency world with SHIFT’s tech-driven culture to influence continued adoption and innovation.”
SHIFT works with 10 of the top 20 largest global advertisers. SHIFT’s proprietary marketing cloud technology enables brands to automate their social marketing campaigns to meet their business objectives across Facebook, Twitter and LinkedIn.
SHIFT (www.SHIFT.com) is the leading marketing software company for social advertisers. SHIFT’s Open Marketing Cloud provides solutions for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world. SHIFT’s proprietary marketing cloud technology enables brands to automate their social advertising campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. SHIFT is a Facebook Strategic PMD, Twitter Ads API Partner and LinkedIn Sponsored Updates Partner. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago, New York and London. For more information, visit http://www.SHIFT.com.
Moxie Communications Group on Behalf of SHIFT