SHIFT Launches the First Open Marketing Cloud

Includes 12 Digital Marketing Technologies, such as Aggregate Knowledge, Convertro, Expion, GraphEffect, Kenshoo, SocialFlow, among others. 

Santa Monica, CA - April 9, 2013 -- SHIFT (www.SHIFT.com), the leading collaboration platform for marketers and agencies, today announced the launch of the SHIFT Open Marketing Cloud, a suite of best-in-class marketing technologies. The SHIFT Open Marketing Cloud includes more than 12 leading marketing applications, each of which were developed by companies specializing in building enterprise marketing software in a specific discipline. Through the SHIFT Open Marketing Cloud, marketing stakeholders have a single platform and app ecosystem to manage, execute and work together throughout the lifecycle of a marketing plan.

The SHIFT Open Marketing Cloud offers apps across the entire marketing stack, from media buying to data management to content creation. Apps now available in the Open Marketing Cloud include Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal Analytics, SocialFlow, The Trade Desk, and SHIFT’s proprietary social advertising app, GraphEffect.

“The industry's current marketing clouds can’t keep up with the rapid pace of software innovation and this forces people to work in silos, leaving marketers with a rigid set of tools that only meet some of their needs,” said James Borow, CEO of SHIFT. "Our mission is to build an ecosystem where marketers can work together, using the best tools to meet their goals. We created the SHIFT Open Marketing Cloud to provide the most comprehensive and collaborative marketplace, where the leading apps are always available.”

“Joining the SHIFT Open Marketing Cloud means we can now enable better coordination between brand, client and technology by providing seamless communication through the value chain and offering access to SocialFlow's best-in-class technology for publishing and buying, ” said Missy Godfrey, CEO of New York-based SocialFlow, a social media optimization platform and Facebook Preferred Marketing Developer. "Integrating our technology with SHIFT gives brands greater ability to create valuable connections with their customers at scale. Our products help marketers succeed in their challenge to deliver the most relevant content to their audiences at the optimal moment by providing real time, data-based intelligence."

"As digital marketing becomes increasingly crowded, SHIFT's Open Marketing Cloud is an innovative new business channel for our marketing attribution technology," said Jeff Zwelling, CEO of Convertro, which optimizes ad campaign effectiveness using cross-attribution of offline and online channels. "We expect to see strong, organic growth among new and existing Convertro customers, as SHIFT users leverage best-in-class apps across industry practices to build trust, provide transparency and gain value from their customers.”

Sign up at SHIFT.com today and start marketing effectively through the SHIFT Open Marketing Cloud.

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About SHIFT

SHIFT is the leading collaboration platform for marketers and agencies. Powered by the SHIFT platform, the SHIFT Open Marketing Cloud offers a suite of best-in-class marketing technologies, providing marketers and agencies a single platform to manage, execute and work together throughout the lifecycle of a marketing plan. Apps in SHIFT's Open Marketing Cloud include Aggregate Knowledge, Convertro, Expion, Kenshoo, Social Flow and GraphEffect, SHIFT's social advertising app - one of three apps in the world with Twitters Ads API access and the Facebook sPMD distinction. SHIFT customers include Fortune 500 brands such as American Express, Marriott, Verizon, and Toyota.  For more information, visit www.SHIFT.com

Press Contact

Katherine Hurd, Moxie Communications Group, shift@moxiegrouppr.com, 703.597.6705

SHIFT Announces Twitter Ads API Integration

Twitter Advertising Now Available in GraphEffect, SHIFT’s Social Advertising Application, Providing SHIFT Customers the Ability to Collaborate and Execute on Twitter Marketing Campaigns

Santa Monica, CA (PRWEB) February 20, 2013 -- SHIFT, the leading collaboration and marketing platform for brands and agencies, today announced it is one of the first companies to be granted access to the new Twitter Ads API. Integrating Twitter advertising into GraphEffect, SHIFT’s social advertising application, provides advertisers and agencies the ability to build, manage, and optimize advertising campaigns on Twitter. SHIFT is the only open marketing platform with both Twitter Ads API access and the Facebook sPMD classification. SHIFT joins fellow enterprise software companies Salesforce and Adobe as one of just three platforms to share both distinctions.    

The SHIFT platform enables marketers to collaborate and more efficiently manage their marketing initiatives. The platform allows brands, agencies, and developers to manage, execute, and work together throughout the life cycle of a marketing plan.

“We have hundreds of customers, including 4 of the 5 top brands, and all of them have been eagerly awaiting the release of the Twitter Ads API. Our customers know that Twitter’s advertising products are extremely effective at achieving marketing goals; this integration is going to make Twitter advertising even more efficient and easier to use,” said James Borow, CEO of SHIFT.

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GraphEffect Launches SHIFT.com, Former Facebook Leader Joins Executive Team

Santa Monica, California (PRWEB) October 18, 2012 -- GraphEffect today launches SHIFT.com and the SHIFT Platform API. SHIFT connects people across and within organizations to help them work more efficiently. With the announcement of SHIFT, the GraphEffect social marketing application is now fully integrated within the broader SHIFT platform.

Third-party developers can also leverage SHIFT’s open APIs to integrate their own applications and allow people to work more effectively within any vertical. Along with GraphEffect (social advertising), additional alpha SHIFT API applications include Lettuce (order management software), Gradient X (Demand Side Platform for mobile media buying), HYFN (social and mobile application development), Kenshoo (search engine, social media, and local marketing), and The Resumator (recruiting software).

The company is also announcing that Adam Gerston will be joining as VP of Strategic Partnerships. Gerston will lead SHIFT platform partnerships out of the newly-opened Palo Alto office. Previously, Gerston spent two and a half years at Facebook, where he was instrumental in building the Preferred Marketing Developers (PMD) program from inception to one of the company’s largest revenue drivers.

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GraphEffect, the Collaboration Platform for Marketers, Named One of Facebook’s Strategic Preferred Marketing Developers

GraphEffect, the Collaboration Platform for Marketers, Named One of Facebook’s Strategic Preferred Marketing Developers

Santa Monica, CA, September 20th, 2012 -- GraphEffect, the collaboration platform for marketers, earlier today earned the distinction of Strategic Preferred Marketing Developer (PMD) by Facebook. This is the highest distinction offered by Facebook to their marketing developer partners, and will empower marketers to work more efficiently using best-in-class tools built on top of the GraphEffect collaboration platform.

The Strategic PMD distinction marks the success of GraphEffect’s Facebook marketing application, which is just one of five tools to earn the Ads, Insights, and Pages developer badges from Facebook. GraphEffect’s Facebook marketing application is exclusively available on the GraphEffect platform, which is used by a variety of global brands including American Express, Clinique and Samsung to work together on planning, content creation, campaign optimization and analysis.

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GraphEffect Announces $12 Million in New Financing to Expand Enterprise Collaboration Platform for Social Marketers

Noah Mallin and Israel Mirsky Join New Advisory Council

SANTA MONICA, Calif.--(BUSINESS WIRE)--GraphEffect today announced that it has secured $12 million in financing to expand its enterprise collaboration platform for social marketers.

“The biggest problem in social marketing today is a lack of communication, coordination and transparency between brands, agencies and their vendors,” said James Borow, co-founder and CEO of GraphEffect. “In order for this space to reach its full potential, marketers need a connective layer between paid, earned and owned media, which is why we are doubling down on the GraphEffect platform.”

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