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4/15/13 — Los Angeles Business Journal: Online Platform Gets Marketing Firms Talking

Shift’s new platform, called Open Marketing Cloud, is a mix between a social network and an app platform. The service allows marketers to communicate with each other through a site that looks similar to Facebook as well as purchase and use various third-party apps that assist in running marketing campaigns.

Read the full article here.

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4/10/13 — TechZulu: SHIFT Launches the First Open Marketing Cloud To Help Marketers Work Efficiently

Santa Monica-based SHIFT, a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently.

Read the full article here.

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 4/10/13 — AdExchanger: Shift Goes After Adobe, Salesforce.com With Open Marketing Cloud

Nearly a year after launching a collaboration and productivity platform for marketers, Shift unveiled its Open Marketing Cloud, a suite of social promotions, media buying, community management, and analytics applications available through partnerships with 12 tech companies.

Read the full article here.

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 4/9/13 — PandoDaily: Shift Makes Marketing a Team Sport, Adds 12 Technology Partners to its Open Marketing Cloud

Eight months after launching its cloud collaboration and productivity platform for online marketers, and an accompanying open API for developers, SHIFT is announcing the addition of 12 partners that will offer their software for use within its Open Marketing Cloud. These apps include Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal, Inc., SocialFlow, The Trade Desk, and SHIFT’s proprietary social advertising app, GraphEffect.

Read the full article here.

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4/9/13 — SoCal Tech: GraphEffect Becomes SHIFT, Takes On Digital Marketing

Santa Monica-based GraphEffect has a new name today--and a long list of new partners--as it has relaunched itself as SHIFT. According to the firm, it is creating a collaboration platform for marketers and agencies, and will offer up a suite of marketing technology from a set of more than 12 partners.

Read the full article here.

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4/9/13 — All Facebook: Shift Open Marketing Cloud Debuts With Suite Of Best-In-Class Apps

Collaboration platform Shift, which is aimed at marketers and agencies, announced the launch Tuesday of the Shift Open Marketing Cloud, a suite of best-in-class marketing applications from companies including GraphEffect, Shift’s proprietary social advertising app, as well as Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal, SocialFlow, and The Trade Desk.

Read the full article here.

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 4/9/13 — Venture Beat: Shift Attacks Salesforce, Adobe with ‘Open Marketing Cloud,’ an App Store for Digital Marketing Tools

Salesforce says it has the world’s only unified social marketing suite. Adobe says its marketing cloud is a single service that includes everything digital marketers need to get ahead. Shift begs to differ.“We’re bringing the market alternative to the closed, rigid marketing cloud that Adobe and Salesforce have created,” Shift CEO James Borow told me yesterday.

Read the full article here.

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 4/9/13 — CMS Wire: SHIFT Releases Open Marketing Cloud - Digital Marketing Apps Platform

Marketing collaboration platform SHIFT, has introduced the SHIFT Open Marketing Cloud, a suite of marketing applications designed to give enterprise users a platform of tools in which to create and launch marketing campaigns.

Read the full article here.

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4/9/13 — The Next Web: SHIFT takes on Salesforce with its Open Marketing Cloud, consisting of 12 ‘best in class’ apps

SHIFT, a collaboration platform for marketers and agencies, has announced the creation of a new service to take on Salesforce. Called the Open Marketing Cloud, it’s a suite of what it calls “best-in-class marketing technologies” with 12 enterprise applications.

Read the full article here.

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 4/9/13 — Inside Facebook: SHIFT launches marketing cloud with 12 partners

Facebook Strategic Preferred Marketing Developer SHIFT today announced the SHIFT Open Marketing Cloud, a suite of applications from partners covering media buying, community management, social promotions, analytics and more.

Read the full article here.

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 3/22/13 — Inside Facebook: Embracing the Shift to a Partnership Paradigm (Guest Post by SHIFT's Greg Lieber)

Facebook’s updates to the Preferred Marketing Developer (PMD) requirements, which put a large emphasis on paid media, will be a huge benefit to both developers and marketers alike. These changes reflect the fact that the PMD team is refreshing the important ecosystem it created by reminding marketers that the Paid, Owned, and Earned media paradigm is here to stay on Facebook. 

Read the full article here.

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3/14/13 — Digiday: Are Marketing Tech Partnerships Worth It? (Guest Post by SHIFT's Adam Gerston)

It seems like every marketing tech company these days has a partnerships group, or at least someone responsible for building smart partner relationships. The obvious assumption is that this team (or person) is responsible for seeking and establishing the best relationships to help the company succeed. But is a partnership just business development in disguise?

Read the full article here.

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2/20/13 — Twitter Advertising: Announcing the Twitter Ads API

Marketers: you’ll soon have the ability to work with our initial set of Ads API partners to manage Twitter Ad campaigns — and integrate them into your existing cross-channel advertising strategies. In addition to this new Ads API, we’re very pleased to announce the first five partners who have built on our platform and are beginning to offer Twitter advertising features to a limited number of their clients: Adobe, HootSuite, Salesforce, SHIFT, and TBG Digital.

Read the full article here.

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2/20/13 — AdWeek: What Twitter's Ad API Really Means for Social Advertising

 Advertising on Twitter just got easier: the social platform has rolled out an ad API that will let social marketing developers buy Twitter ads within the dashboards marketers already use to manage their Twitter and Facebook accounts and campaigns. Twitter has been testing the API since last month with its launch partners, which include Salesforce, Adobe, TBG Digital, HootSuite and Shift, the company said in a blog post announcing the news.

Read the full article here.

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2/20/13 — Venture Beat: Twitter Announces Ads API, First Five Partners, and a Big Leap to Making More Money

 

Twitter announced its new Ads API this morning, along with the first five partners who will be integrating it into their social media management tools. The first five partners are Adobe, HootSuite, Salesforce, SHIFT, and TBG Digital. SHIFT produces GraphEffect, a social advertising solution, and TBG Digital is social media advertising agency.

Read the full article here.

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2/20/13 — Advertising Age: Twitter's Big Money Move? Let Others Optimize Ad Campaigns

 Twitter announced today a long-awaited move that could throw open the floodgates of ad investment: it's opening up its advertising API. The company's five launch partners who will have access to the API are Adobe, Salesforce.com (which bought Buddy Media), HootSuite, Shift and TBG Digital, which is one of Facebook's biggest ad partners.

Read the full article here.

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2/20/13 — Forbes: With Twitter's New Ad API, Salesforce Can Make Social Ads Less of a Headache - For Brands and For You

Twitter took another big step in making its platform brand-friendly through its announcement of a new Ads API today. The company tapped five partners (testing has gone on since January) for its beta testing: Adobe, HootSuite, Salesforce, SHIFT, and TBG Digital, and they’ve unveiled their own corresponding products.

Read the full article here.

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2/20/13 — TechCrunch: Twitter Launches Ads API, So Marketers Can Run Campaigns Through Adobe, Salesforce, Others

Twitter just announced via blog post that it has launched an advertising API, which will allow brands to run ad campaigns through the company’s API partners, rather than having to buy them through Twitter itself. The initial five partners for the program are Adobe, Hootsuite, Salesforce, SHIFT, and TBG Digital. 

Read the full article here.

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2/7/13 — Fast Company: The Future of Work: Quantified Employees, Pop-Up Workplaces, And More Telepresence

Social communication tools make telecommuting possible--without tools like Yammer, Instant Messenger, Dropbox, and Google Docs, I would have a much more difficult time pulling it off. In the future, these tools will become even more sophisticated. Cross-organizational social tools like SHIFT will let workers collaborate across companies.

Read the full article here.

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2/1/13— The Agency Post: Social Bowl XLVII: Who Would Take Away the Trophy?

If the top brands buying ads for this year’s Super Bowl went head-to-head in a Social Bowl, who would win? SHIFT took a closer look to find which brands are the Most Valuable Players in terms of social media.

Read the full article here.

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1/22/13 — PSFK: Social Tool Aids Collaboration in a Project-by-Project Economy 

As a way to streamline workflows across teams and organizations, social media advertising company GraphEffect developed its own platform called SHIFT. Designed as a cross-organizational social communication platform, SHIFT supports collaboration across multiple parties and companies, through the creation of project-anchored virtual spaces that enable all parties to work together.

Read the full article here.

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12/28/2012 — SoCal Tech: What Mattered in 2012 - Paul Bricault, Amplify LA

Paul Bricault of Amplify LA was asked, "What are the technologies, companies, or things we ought to watch in 2013?" His answer: "In LA in particular, I would keep an eye on Factual, Scopely, GraphEffect, and of course our Amplify graduates."

Read the full article here.

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12/25/12 — PandoDaily: Dear Santa, Here's my LA Tech Christmas Wish List

LA needs to play to its media strengths while expanding beyond consumer-focused startups. With Rubicon Project, OpenX, Adconion, Steelhouse, GumGum, GraphEffect, and others, LA has a setrious stable of ad-tech heavyweights.

Read the full article here.

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10/18/12 — TechCrunch: SHIFT.com - Social Ad Startup GraphEffect Tries to Create a More Productive LinkedIn

GraphEffect, a startup that until now has focused on social media advertising, is launching a new platform today called SHIFT.com. CEO James Borow said SHIFT.com emerged from the GraphEffect team's frustrating experiences trying to collaborate with other organizations, something that was "amplified by the struggles we saw on the marketing agency side."

Read the full article here.

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10/18/12 — AdExchanger: Facebook Strategic PMD GraphEffect Tackles Collaboration Challenge

GraphEffect's position is unique relative to a number of other marketing platforms playing in the Facebook ecosystem. Through its SHIFT collaboration platform, the company is focused on marketing collaboration for agencies and brand managers involved in buying media content together.

Read the full article here.

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10/18/12 — PandoDaily: GraphEffect Launches SHIFT, Scores Facebook Platform Superstar to Build Out Enterprise Collaboration Nirvana

Today, social advertising company GraphEffect launched SHIFT.com and the SHIFT platform API to deliver this reimagined enterprise social platform. Shift was born out of a cross-organizational collaboration platform developed for internal use at GraphEffect and launched to the public in August.

Read the full article here.

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10/18/12 — Inside Facebook: GraphEffect Moves Beyond Facebook Marketing with SHIFT Collaboration Platform; Hires PMD Manager to Lead Partnerships

Social marketing company GraphEffect today announced the expansion and rebranding of its collaboration platform, as well as the hire of former Facebook partner manager Adam Gerston as VP of Strategic Partnerships for waht is now called SHIFT.

Read the full article here.

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10/18/12 — SoCal Tech: GraphEffect Launches New Social Marketing, Collaboration Platform

Santa Monica-based GraphEffect has launched a new product effort today: SHIFT.com, a new platform which connects people across and within organizations. GraphEffect said its new platform also includes API connections into its third party app provider, including Lettuce, Gradient X, Kenshoo, and the Resumator.

Read the full article here.

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10/1/12 — San Francisco Chronicle: GraphEffect, the Collaboration Platform for Marketers, Named One of Facebook’s Strategic Preferred Marketing Developers

GraphEffect, the collaboration platform for marketers, earlier today earned the distinction of Strategic Preferred Marketing Developer (PMD) by Facebook. This is the highest distinction offered by Facebook to their marketing developer partners, and will empower marketers to work more efficiently using best-in-class tools built on top of the GraphEffect collaboration platform.

Read the full article here.

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9/20/12 — TechCrunch: Facebook Points Brands to Top 12 B2Bs Awarded 'Strategic' Preferred Marketing Developer Distinction

Today, Facebook awarded the 12 best social marketing tool and service providers with a new "Strategic Preferred Marketing Developer" distinction. The exclusive sPMD list, which includes GraphEffect, will help brands sort through the 300 B2Bs in Facebook's directory and find trusted Facebook Page and Ads optimization providers.

Read the full article here.

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8/29/12 — Financial Post: Hot StartUps of the Week - Fquare, GraphEffect, Registry Love, Valet

GraphEffect is a project management system designed for social marketing. Collaborate with vendors, agencies, and coworkers to ensure everyone's needs are met.

Read the full article here.

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8/25/2012 — BusinessInsider: There's Now a Facebook-Like Social network Just For Marketers

Agencies and clients can hopefully look forward to fewer conference calls and endless email chains due to a new social network dedicated entirely to social marketers' communication and collaboration.

Read the full article here.

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8/22/2012 — PandoDaily: GraphEffect Launches a Game-Changing Enterprise Collaboration Platform for Social Marketers, Including Public API

The new GraphEffect takes the best intentions of existing collaboration and project management tools, like Yammer and Asana, and reimagines them for a multi-organization environment.

Read the full article here.

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8/22/2012 — InsideFacebook: GraphEffect Launches Social Marketing Collaboration Platform to Change How Teams Work Together on Facebook Efforts

Facebook ads management platform GraphEffect today announced the beta launch of a new social network for marketers aimed at helping cross-organizational teams collaborate.

 Read the full article here.

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8/22/2012 — CMSWire: GraphEffect Releases its 'Yammer for Social Media Marketers' to the Public

A collaborative social network for marketers. That's GraphEffect's shorthand description of its product, which is now available in a new release for general customers.

Read the full article here.

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8/22/2012 — BetaKit: GraphEffect Launches Basecamp-Style Collaboration Platform for Marketers

GraphEffect, a Santa Monica-based startup that connects marketers, is debuting a new social network for marketers today, and opening up their API to developers who want to build apps for their platform.

Read the full article here.

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8/22/2012 — UpStart: GraphEffect Releases New Beta Version

Previously available exclusively to major corporations such as American Express, Toyota, and Samsung, GraphEffect, a new social network for marketers, launched today in beta to other developers.

Read the full article here.

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8/22/2012 — Equities Spotlight: GraphEffect Unveils "Social Network" for Marketers

Press release coverage here.

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8/22/2012 — Yahoo!News: GraphEffect Unveils "Social Network" for Marketers

Press release coverage here.

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8/22/2012 — BizReport: Social Releases to Ease the Way for Marketers

GraphEffect's platform is a collaboration tool set up to create a social network for marketing teams to simplify the campaign planning, launching, and analyzing process.

Read the full article here.

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In an outreach to developers, Santa Monica-based GraphEffect, the developer of social marketing software headed by James Borow, is announcing today that it is opening up an API to its platform for developers. 

Read the full article here.

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6/20/2012 — Mashable: Why Are B2B Social Media Firms So Hot? 

As larger players exit, VCs appear to be rushing in to bolster smaller ones. Hence, the recent$14-million infusion for Unified, which came right around the time of the Buddy Media buy and GraphEffect’srecent $12 million funding.

Read the full article here.

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6/20/2012 — iMedia: 9 Startups That Marketers Will Love

GraphEffect helps brands measurably improve marketing effectiveness by identifying new target audiences, pinpointing the most persuasive content, and recommending new ads and messages, thereby integrating social and conversational marketing efforts.

Read the full article here.

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6/15/2012 — CNN Money: Venture Capital Deals

GraphEffect, a Santa Monica, Calif.-based enterprise collaboration platform for social marketers, has raised $12 million in private equity and debt funding led by Rincon Venture Partners. 

Read the full article here.

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6/15/2012 — InsideFacebook: Facebook Stock Above $30 and More on This Week's News Roundup

Social marketing and advertising collaboration platform GraphEffect announced Wednesday that it secured $12 million in financing. The platform, which builds upon the Facebook Ads and Insights APIs, recently added a “story manager” feature to help users understand how their posts are performing and then easily turn those into promoted units.

 Read the full article here.

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6/15/2012 — AdExchanger: Dancing With Publishers; Social Software $$$

That bell ringing is not another angel getting its wings, but another startup getting a round of funding.  Graph Effect (AdExchanger Q&A) announced that it has raised $12 million led by Rincon Venture Partners for what CEO James Borow describes as his “marketing collaboration software” company.

 Read the full article here.

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6/14/2012 — SoCalTech: GraphEffect Gets $12M

Santa Monica-based GraphEffect, the provider of social marketing software headed by James Borow and co-founded by Clark Landry, announced this morning that it has raised $12M in a new financing round.

Read the full article here.

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6/14/2012 — YahooFinance: GraphEffect Announces $12 Million in New Financing

Press release coverage here.

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6/14/2012 — Reuters:  GraphEffect Announces $12 Million in New Financing

Press release coverage here.

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6/14/2012 — Techmeme: GraphEffect Announces $12 Million in New Financing

Press release coverage here.

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6/14/2012 — peHUB: GraphEffect Seals $12M

Santa Monica, Calif.-based GraphEffect, which develops a enterprise collaboration platform for social marketers, has raised $12 million. Rincon Venture Partners led the financing, which included debt and equity components. Specifics of the round were not disclosed. Jim Andelman of Rincon Venture Partners will be joining the company’s board.

Read the full article here.

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6/14/2012 — PandoDaily: GraphEffect Raises $12 Million, Projects Revenue of $50 Million

Social media marketing platform GraphEffect is throwing up some impressive revenue numbers after three years in business. Investors have noticed and invested a new $12 million led by Rincon Venture Parnters with participation from existing investors Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures, Baroda Ventures, DFJ Frontier and Siemer Ventures.

Read the full article here.

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6/14/2012 — LA Business Journal: GraphEffect Receives $12 Million Financing

Los Angeles software developer GraphEffect on Thursday said it has raised $12 million to expand its business for social marketers. Money from the financing primarily will be used to expand development and product teams. The equity and debt financing was led by Rincon Venture Partners. Jim Andelman of Rincon will join the board of directors.

Read the full article here.

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6/14/2012 — BusinessInsider: GraphEffect is a Yammer-Like Startup That's Set to Generate ~ $50 Million This Year, and it Just Raised $12 Million

GraphEffect is like Yammer for social media marketers, and it just raised a $12 million round of financing led by Rincon Venture Partners. Rincon's Jim Andelman will be joining GraphEffect's board of directors. The two-year-old company is generating significant revenue on its own; revenue has more than tripled year-over-year.

Read the full article here.

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6/5/2012 — Forbes: Facebook Launches First Mobile-Only Ads -- Right in Your News Feed

James Borow, CEO of social media marketing software firm GraphEffect, says advertisers will now be able to determine the impact of their mobile ads separately from desktop Facebook ads, which they couldn’t do before. As a result, he says, “Overnight, they are going to be the largest mobile ad network in the world.”

Read the full article here.

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4/10/2012 —AdExchanger: Industry Reaction: Facebook Buys Instagram - What's in it for Ads?

James Borow, GraphEffect: "This is a big, big deal. With this acquisition Facebook just cemented its place as the largest mobile ad network. Between its mobile offering and Instagram, Facebook could control more inventory than anyone else in the mobile space. This will have a huge impact if Facebook decides to expand its ad offering outside Facebook proper. This could potentially lead to sponsored stories within Instagram, effectively creating the start of Facebook's AdSense killer, which would be news welcomed by many advertisers."

Read the full article here.

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3/28/2012 — BusinessInsider: Facebook Could Actually be a Direct Threat to Google's Core Business

One of Facebook's innovative ad formats, Sponsored Stories, can be an ROI-profitable means of doing direct-response advertising, James Borow, CEO and co-founder of GraphEffect, tells us. This is potentially hugely important for Facebook and its war with Google, as it means that Facebook could start competing directly with Google for direct response, bottom of the funnel advertising budgets, and not just media/brand advertising budgets. 

Read the full article here.

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3/21/2012 — AdExchanger: GraphEffect CEO Borow Sees Facebook Sponsored Stories as Opportunity - and a Shift in Advertising

James Borow is CEO of Santa Monica-based GraphEffect, a social advertising platform focused on driving a customer’s paid, owned and earned media.  The company recently announced an update to its core product, GraphEffect 2.0, which it says, "enables marketers to integrate their social advertising and conversational marketing initiatives..."

Read the full article here.

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3/21/2012 — MediaPost: Draper to Succeed Klues at VivaKi

Well, if this was truly a Mad, Mad, Mad Men World, then that might be the case, according to an interesting analysis released by the social media analytics team at GraphEffect, which analyzed the Facebook “interest graphs” of fictional “Mad Men” characters to see what real, modern day agencies they would be working for “if they were alive today.”

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3/1/2012 — ClickZ: Will Facebook's Premium Ads Be a Game Changer?

Forbes.com recently highlighted several social media players scrambling to buy, build, or partner to support Premium Ads. Featured players included Buddy Media's acquisition of ad buying software company Brighter Option, Wildfire Interactive's integration of Adaptly's ad buying technology into its platform, and GraphEffect's new feature enhancements designed to recommend new target audiences and help brands identify and optimize the most valuable engaging content to feature into Premium Ads.

Read the full article here.

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Feb. 28, 2012 — InsideFacebook: Wildfire, GraphEffect Now Provide Page Management, Facebook Ad Software in One

Two more social software companies announced integration with Facebook page publishing and ad management tools this week on the heels of news that Buddy Media acquired Brighter Option to offer a platform that combines paid, owned and earned efforts. Wildfire partnered with Adaptly on Monday to add social advertising capabilities to its suite of page management and promotion applications. Now today GraphEffect launched a new version of its social media management platform to establish more of a link between marketing and advertising, combining the Facebook Ads and Insights APIs.

Read the full article here.

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2/28/2012 — AllFacebook: GraphEffect 2.0 Offers Another Integrated Social Marketing Alternative

The parade of integrated Facebook marketing solutions continues, and the next to march is GraphEffect 2.0, a new offering from social marketing company GraphEffect that unifies paid, owned, and earned media on the social network. GraphEffect also announced a complete overhaul of its pricing structure, with three key sets of features.

Read the full article here.

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2/28/2012 — Forbes: Social Media Tech Startups Scramble for Facebook Ad Opportunity

GraphEffect, a two-year-old Los Angeles-based social media marketing software company, is releasing on Feb. 28 a new version of its ad targeting and analysis software that it promises will make that integration easier. In essence, it’s a “Facebook for Facebook marketers” of all stripes, says GraphEffect CEO James Borow.

Read the full article here.

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2/7/2012 — InsideFacebook: New Facebook Platform Industry Hires: Nimble, GraphEffect, Buddy Media, More

Social CRM company Nimble hired a director of EMEA, GraphEffect brought on three new members of its advisory board, Buddy Media hired a designer and a few more companies hired employees this week.

Read the full article here.

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2/2/2012 — eWeek.com: Facebook Files for IPO - Reveals Much About its Business

GraphEffect, which makes software for Fortune 500 companies to manage their social network advertising, was one of the first companies to beta-test Facebook's ad technology. Talking about the "knock-on effects of the 'Facebook economy'," CEO James Borow said in an email that "there are thousands of companies that are dependent upon FB for their own growth. Facebook is expected to invest more in the tools they use to let other companies connect to them, and that will drive both FB's growth and the advertising industry's."

Read the full article here.

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2/1/2012 — Forbes: The $100 Billion IPO Question: Can Facebook Keep Growing Fast Enough?

James Borow, CEO of GraphEffect, which makes social marketing software for brands and agencies: Facebook’s social ads, such as Sponsored Stories, which turn someone’s Like of a brand into an ad shown to their friends, started taking off last year, he says. “Brands are really starting to embrace Facebook as an always-on medium a lot like television,” says Borow. As a result, he says Q4 was the best yet for his company, largely because of Facebook’s success.

Read the full article here.

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1/31/2012 — Web-Strategist.com: People on the Move in the Social Business Industry

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. (GraphEffect featured in job listings)

Read the full article here.

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4/8/2011 — iMedia: Startup Spotlight: GraphEffect Takes Facebook Further

Marketers are constantly being pitched on new advertising solutions, but how do you separate the wheat from the chaff? Take a note from GraphEffect as it pitches its startup to the iMedia audience.

Watch the entire video here.