Infographic: Understanding Facebook Ad Types by Objective

Since the first Facebook ads in 2004, which were banner ads known as "Facebook Flyers," opportunities to market on the platform have grown exponentially. Facebook has evolved from one ad type to nine, and its targeting and placement options have also increased to make reaching the right audience easier than ever. Whether you want to get more likes for your page, drive offsite clicks, or increase awareness and engagement, Facebook offers an ad type that fits your needs. The infographic below breaks out each Facebook ad type by its desired objective - we hope it makes things a little easier to digest!

As always, we are happy to help with any questions about advertising on Facebook. For help with your paid media objectives, email info@shift.com or leave us a comment below! We'd love to hear from you.