October is less than two months away, and with it comes one of the first holidays to kick off the Fall season - Halloween! It’s not just a day for candy and costumes - Halloween is actually a great time to advertise for your brand. Last year, during a Halloween promotion, a SHIFT CPG client saw great results including a cost-per-click 75% below the campaign goal. While Black Friday and the winter holidays still take the lion’s share of ad spend, Halloween has grown to become one of the most popular holidays of the year, among both kids and adults alike!
So what does this mean for your brand? While certain verticals, such as CPG, can take advantage of Halloween more than others with updated packaging and/or Halloween-specific products, we believe that almost all brands can benefit from a few holiday tweaks to their social advertising initiatives - even if they don’t seem like a perfect fit for the holiday. For example, Fiat ran a Halloween campaign last year, marketing its new 500 model as a necessary Halloween accessory - see their Spooky/Scary Wear ads below.Read More