To our customers, partners and friends,
Today I am beyond excited to share with you that Brand Networks has acquired SHIFT.
When I started SHIFT five years ago it was with the simple goal of helping brands connect with customers on Facebook. Over time, we recognized that marketers didn’t have the technology they needed to efficiently deliver results across social channels. Since then we made it our mission to provide global brands and advertisers with a solution to bring social data, advertising and marketing teams together on one platform to maximize efficiency and ROI.
So today marks a new day not only for our company, but for the social marketing industry as a whole. With the acquisition of SHIFT, Brand Networks becomes the world’s first social marketing platform with relevance technology at its core. The Brand Networks platform will power over $500 million in social advertising spend for more than 650 of the world’s best-known brands and agencies.
These accomplishments, however, were not done alone. SHIFT got to where it is today through the combined efforts of our incredible team as well as the customers and partners that we have had the pleasure of working with. I am so incredibly proud and grateful of everything we have accomplished together. Today’s announcement is validation for all of the passion, hard work, and dedication that has been poured into this company over the past five years.
And while we take today to celebrate these accomplishments it is with the understanding that our work is not yet finished. As part of the Brand Networks family we are more committed than ever to delivering clients relevance-driven social marketing and advertising software. The only difference is with today’s acquisition, there will now be a team of 250 people across 12 offices worldwide all working towards this goal!
James Borow, CEO and Co-Founder of SHIFT
You can read more about the acquisition and our joint technology in today’s press announcement.