Are you prepared to maximize your advertising revenue on Mother’s Day? Last year, a survey conducted by the National Retail Federation put consumer spend for Mother’s Day at over $20 billion, a year-over-year increase of over 10%. The survey also had almost 30% of consumers going online to shop, with over 60% of research being conducted on mobile devices. Over 32% of mobile device owners made purchases on their devices for the holiday.Provided the trend continues, this Mother’s Day gives marketers the third largest consumer spending opportunity of the year, just behind Christmas and Back to School. We want to make sure you’re as prepared as possible, so we’ve outlined a few tips to get the most out of your Mother’s Day marketing efforts on Facebook and Twitter.
1) Decide who you want to target
Think about who would be most likely to purchase what you’re offering. Whether it’s husbands, children, grandparents, or perhaps even moms themselves with a special discount, you first need to be clear on who you’re tailoring your campaign towards.Read More