The third quarter of the year has passed, which means a number of publicly traded companies are once again releasing their earnings. Last week, we published our Global Facebook Advertising Insights Report for Q3 2014, showcasing Q3 trends based on SHIFT data. Now that Facebook and Twitter have published their official results, we are here to provide some of the highlights from each company’s earnings calls.
Facebook: The third quarter saw a substantial increase in revenue, totaling $3.20 billion, a year-over-year (YOY) increase of 59%. Over 90% came from advertising: $2.96 billion, a 64% increase from Q3 2013. Ad revenue per user grew by about 45% YOY driven largely by US & Canada, Asia, and the European markets. "This has been a good quarter with strong results," said Mark Zuckerberg, Facebook founder and CEO. "We continue to focus on serving our community well and continue to invest in connecting the world over the next decade."
Twitter: Revenue for Q3 was $361 million, a YOY increase of 114%. "We had another very strong financial quarter" said Dick Costolo, CEO of Twitter. "I'm confident in our ability to build the largest daily audience in the world, over time, by strengthening the core, reducing barriers to consumption and building new apps and services." Advertising revenue also grew, totaling $320 million at a YOY increase of 109% - and 85% of that revenue came from mobile. This represented approximately 71% YOY growth in ad revenue per user.Read More