Facebook Launched Audience Network
Early Results: 34% lift in app installs & a 48% reduction in the cost per install.
On Tuesday, Facebook announced the wide availability of the Audience Network, after having tested it with various advertisers since this past April – SHIFT provided an overview of the initial announcement. Advertisers that weren’t able to take part during that test period now have the ability to extend campaigns beyond Facebook and into 3rd party mobile apps. They can do this while using the same creative, targeting, and analytics they are accustomed to on Facebook.
This presents a massive opportunity for advertisers. They can increase mobile reach – where 44% of consumer’s daily screen time is spent – and be seen by highly targeted users in environments that were previously unavailable. Did we mention that advertisers can do this by the simple click of a button? That’s right, any app install, app engagement, or link ads that are created in Facebook can be used across Facebook’s Desktop News Feed, Mobile News Feed, Right Hand Side, and now within the Audience Network.