As of 2013, 72% of U.S. adults use some form of social media, and that number is climbing with each passing year. As social continues to permeate the digital landscape, it is becoming increasingly important to allocate budget to advertising on platforms like Facebook, Twitter, LinkedIn, and even disruptors like Snapchat and Tumblr.
Throughout 2014, there have been many milestones in social media advertising. In this infographic, we have compiled a highlight reel for digital marketers to look back on the most notable moments from these social platforms including acquisitions, earnings, new advertising capabilities and more.
We hope you find this infographic to be a useful recap of social media advertising in 2014.
For any questions about the data above, or for help leveraging this information for your 2015 plans, contact us today.