Today we are excited to announce a new partnership between Atlas and SHIFT. As one of a small group of initial launch partners, SHIFT is excited to integrate Atlas’ leading measurement and reporting capabilities with our own proprietary marketing solutions. This partnership will enable advertisers to more effectively gauge the impact of ad campaigns that are executed using the SHIFT platform.
Advertisers that use social media in addition to display campaigns across devices face numerous challenges. Campaign creation may occur on various channels, including native buying tools, DSPs, and 3rd party ad servers. Proper measurement may require unique tracking tags for each ad unit and/or media type. These challenges often create problems when trying to measure and optimize cross-channel performance. The partnership between Atlas and SHIFT will help mitigate these challenges.
Atlas’ cross network data provides advertisers with a better understanding of performance across advertising campaigns via cross-channel and conversion reporting. Advertisers can then leverage reporting for multi-touch attribution, which provides a comparison of performance of all campaigns using Atlas technology. Atlas’ “people-based” metrics will also help marketers better reach the people they want across devices, platforms and publishers.Read More